AI Insights · Timothy · April 2024
Top 5 Consumer Finance Apps in Australia - Q1 2024 Performance
Discover the performance trends of the top 5 consumer finance apps in Australia during Q1 2024, including downloads and active users metrics.
Throughout the first quarter of 2024, the top five consumer finance apps in Australia exhibited varying performance trends across downloads and active users. Here’s a detailed look at the performance of each app based on data gathered from Sensor Tower.
CommBank saw a consistent download rate, with weekly downloads fluctuating between 25K and 32K. Notably, downloads peaked at approximately 32K in the week of March 4. Weekly active users remained robust, starting at around 3.7M in early January and maintaining similar levels throughout the quarter.
NAB Mobile Banking experienced a steady flow of downloads, beginning the quarter at about 15.7K and peaking at 20.5K in the week of February 19. Active users showed an upward trend in January, reaching approximately 1.3M mid-month, before fluctuating and ending the quarter at about 1.2M.
Westpac maintained a relatively stable download rate, with numbers ranging from 13.8K to 19.6K, peaking in late January. Active users started at around 1M, saw a slight dip in mid-March, and ended the quarter at nearly 1.0M.
ANZ Plus had weekly downloads that ranged from 14.1K to 17.9K, peaking at the end of January. The app’s active users showed a modest increase over the quarter, starting at approximately 224K and ending with about 237K.
ANZ Australia exhibited a consistent download rate, starting at around 12.5K and peaking at 15.5K in early March. Active users fluctuated slightly but remained around the 1.1M mark throughout the quarter.
For a more detailed analysis and additional insights, visit Sensor Tower.